Mainly we Target on 5 types of Google ads:
What is Google Ads?
Google Ads is a straightforward online advertising tool that allows you to create ads targeting people actively interested in your products and services. You set a monthly budget, run relevant ads, and reach your audience across the expansive Google Display network – including Google Search, Shopping, YouTube(video network) and App network. All you need is a Google Ads account, where you can easily enter your company details and get started with google ads.
Google stands as the premier search engine globally, managing an impressive volume of over 5 billion daily searches. Its Google Ads platform, operational for nearly two decades, positions it as a formidable force in the realm of paid advertising. Google offers a holistic approach, blending paid advertisements with organic search results to cater to a wide array of user inquiries.
Google Ads represents an effective mechanism for attracting qualified traffic to your enterprise. By utilizing this pay-per-click (PPC) advertising platform, businesses can enhance website traffic, increase telephone inquiries, and boost foot traffic in physical stores. The cost of Google Ads is influenced by various factors, including the competitiveness of keywords, the sector, geographical location, and the caliber of your advertising strategies.
This introductory guide delves into Google Ads comprehensively, elucidating its essence, operational mechanisms, and key features such as ad extensions, keyword categories, click-through rate, quality score, and ad position.
Types of Google ads or Running paid ads:
| S.no | Networks | Bidding type | Where | Format | Devices |
| 1. | Search network | cost per click or pay per click | SERP | Text | All devices |
| 2. | Display network | cost per mile which means when user view our ad 1000 impression | website/app/ youtube | Image/Banner | All devices |
| 3. | Video network | cost per view | youtube/app | Video | All devices |
| 4. | App network | cost per install | serp/app/you tube/website | Text/Image/ Video | Mobile/Tab |
| 5. | Shopping Network | cost per conversion or cost per acquisition | SERP | Text/Image | All devices |
Difference between organic search results(SERP) and paid ads:
When users search for a keyword related to a product or service, the search engine returns millions of results in seconds. However, research shows that 75% of people never scroll past the first page of search results, As a result, ranking at the top of the search engine results page (SERP) is crucial for driving traffic to your website is called organic search result.
Paid ads means which increase our traffic to website by promoting our business using google ads and social media it gives instant results.
- Log into Google Ads
- sign in with your Google account. If you don’t have an account yet, create one before proceeding.
- Begin a New Campaign
- Press the “New Campaign” option.
- Decide on the objective of your campaign, whether it’s to boost sales, attract leads, or enhance website traffic. If you’re not sure, you can start a campaign without a specific target.
- Select Campaign Type
- Decide on the type of campaign you wish to implement:
- Search (display text ads in Google search results)
- Display (show image ads on websites)
- Video (display ads on YouTube)
- Shopping (for online shopping sites)
- App Promotion (if you have an app)
- Configure Campaign Settings
- Choose where you want your ads to be shown (countries, cities, regions).
- Language: Choose the language your potential customers use.
- Budget: Determine your daily spending limit.
- Bidding: Decide on your payment method – per click, impression, or conversion.
- Organize Ad Groups
- Group your campaign into ad groups, each focusing on a specific set of keywords.
- Include keywords you believe your target audience might search for.
- Develop Ad Content
- Craft engaging ad content, including headlines and descriptions, that matches your selected keywords.
- Include the website or landing page URL.
- Preview the ads before they go live.
- Establish Conversion Tracking (Recommended)
- This feature will assist in evaluating the effectiveness of your ads, such as form submissions or sales.
- Evaluate and Launch
- Carefully review all the details of your campaign, including budget, location, keywords, and ads.
- Once you’re prepared, click “Publish” to initiate your campaign.
- Monitor and Adjust:
- Regularly check your campaign’s and do necessary changes
- Increase budget for ads or keywords that are successful
- Continuously improve and enhance your campaign.
- By adhering to these steps, you’ll create a well-organized and effective Google Ads campaign.